September 12, 2022

Everyone wants to improve their lifestyle and it’s your job as a realtor to help them see new opportunities. A great tool for this very purpose is social media, where you can get high-quality leads and promote your real estate business to a wide array of audiences. But how to make it compelling? What type of post on social media will attract a good reach? We have created some content ideas for your social network, so without any further ado, let’s start! A Little Sneak Peak of your Listing Share your listing with the audience and let them explore the captivating options they have. It will give your community an idea of which homes are out on the market. You can either make static posts with featured images like a carousel post on Instagram. Or you can create a video. Videos tend to be more powerful. They are engaging and fun to watch. However, the video must include the following aspects: • Show the best features of your property. • Add the details that would attract your target audience like the number of baths, beds, swimming pool, etc.• A compelling CTA (call to action) that would prompt your followers to take action. Behind the Curtain Activities  This is a great opportunity to express your workspace environment and share your daily work activities. To build a sense of community, you can also introduce your team through a quick Insta reel. Seeing your daily efforts, you will become a relatable and approachable person for your online viewers. You could also make a highlight section of these behind-the-scene videos. Just Sold Posts  Build social proof because that’s a big need for a realtor. Post about the home or property that you have recently sold. You can add your client’s testimonial video as well. “Just Sold” videos attract more valuable online leads. If you are a Postredi user, these leads will automatically be added there, which you can get a follow-up on from your account’s “Leads” section. Paint a Picture for your Clients – Home Tour Videos  Even before looking at the promotion videos, people want safety assurances first. Is the neighborhood they are moving to, safe enough? What’s life there like? You can capture these little details in your home tour videos. This will give them an idea of what the place is like. Meanwhile, you can talk about the lifestyle in that neighborhood and paint a picture of what it’d be like to move into this new place. Remember, home tour videos are mostly for people who can’t visit the property in person, so the devil lies in details. Here’s how it should be done: • Start with neighborhood guides and highlight the local attractions. More often than not, people buy more for the sake of location than properties. Inform them about the public services, schools, hospitals, local eateries, and crime rate. You can also create a separate handy neighborhood guide post. • Walk them through the rooms and talk about the renovations you have made and other desirable features like storage solutions, kitchen space, and so on. • When taking a tour of the bedrooms, don’t forget to give them an idea of the room’s size and closet space. • Lastly, a CTA reminder.  Small Contests and Giveaways  One of the best ways to maximize your reach and ensure engagement with your audience is by conducting giveaways and contests. It will not only improve your brand awareness but also give you an idea about your potential customers’ priorities. Usually, game tickets, coupons, books, Amazon gift cards, or custom products work like magic. But the best giveaway is something your audience wants. So don’t be afraid to ask. You can conduct a poll for a better decision.  Updates on Local News and Events  Share what’s been happening in your community. An update on the local news with some interesting information will keep the prospects connected to you.  Local events are a great way to portray your targeted neighborhood and also strengthen your community relations. So attend and organize these events, build a social circle, and who knows you might end up being known as the town expert by your followers.  Share your Expertise through Tips Your clients have busy weekdays and tiring weekends, and they don’t have a lot of spare time to research. This is where they will look up to your expertise. So for a real estate marketing, what kind of post on social media will get a good reach and also reflect your expertise? Let us provide you with a few ideas • Share first-time home-buying tips. Provide some financial advice and causes behind a surge in market prices. Try using simpler terms that can be easily understood – decode that real estate jargon for them. • Market updates of your area and also share the relevant stats. Infographics will be a great way to visualize this information, also making it easier to understand. • Answer the questions that your followers commonly ask. • Do myth-breaking videos. Create a story around it by featuring a client that was affected by that myth and how you helped them out of it. This will not only create trust but also help them make smart home-buying choices. • Make before-and-after posts and talk in detail about the renovations and improvements you made. You can also add some quick DIY ideas to these posts. • A quick way to add informative content is through “Fun Facts”. Make your followers smarter in seconds by sharing some digestible real-estate tips. Coming Live on… Post an update of your live sessions on social media for real estate marketing in your stories. Conduct an engaging live session and answer any queries that you get. This is a crucial part of brand-building and it gets more engagement as people prefer unscripted sessions over scripted reels and videos. Share some valuable insights and keep it entertaining.   An Open House Invite  The best way to influence your followers’ home-buying

Is it possible to attract private investors through social media? Absolutely. You can attract investors via social media for Real Estate. One might say it is the only best way for real estate agents to grab the attention of investors – especially young investors. This impact will not fade away any sooner. So what’s better is to become a part of this change. Social platforms are a great place to communicate and build relations with other investors, providing you an opportunity to reshape and improve your engagement strategy. To understand how one can enhance the attraction of investors through social media, let’s look at the few important points below. Which social platforms will attract private investors the most? After emailing, an investor’s favorite and most popular way of communication is social media, especially for young investors.  It’s a great way to improve your brand recognition. If you want dedicated platforms, you first have to pick social media channels that are the best option to attract private investors. Facebook – is the most dominant platform to nurture leads and engage with your followers. It’s the best place to take a start. Through your posts, you can allow people to get to know about the nature of your work and build trust through positive interactions. –> Connect with Postredi – linked Instagram with facebook Page Instagram – is the best place to target your audience through hashtags and filters. What you need here is aesthetic content, relatable stories, trendy hashtags, and catchy captions; all of which Postredi can quickly sort out for you. The videos and posts here should reflect a whole lifestyle which is how you will attract private investors on Instagram. LinkedIn– is where you share content relating to your growth and success. Compared to the above two platforms, the users here have a higher net worth and are more educated. The investors there are looking for ways to make themselves financially secure and better. So, it can be a great place for you to build some professional relations and gain the investment trust of high-level investors. You Need Social Proof If you want to attract private investors, the key is to build trust. That is where social proof comes into the picture. Firstly for you, we’ll crack down on what social proof is. For real estate agents, social proof includes posts about your years of experience, properties you have sold, client testimonies, reviews, reposting tagged content, and so on. The purpose of social proof is to help your potential investors decide where they can invest. To select your business for investments, they need some evidence that you did a good job. –> Pros and Cons of Going FSBO – Invest Without Realtors With the help of social proof, you will not only be building trust but also work less for selling. These useful testimonies will get the job done for you and also establish your credibility in the local community. Stay Visible on Socials Every investor has one warning in mind – to not get trapped in fraud. To gain their trust, you need a build a proper social media presence slowly. So, start social media marketing on your socials as much as you can and mix up your content a bit. Don’t just go with promotional posts showcasing new deals and property rates. That would probably feel like begging for money. Additionally, anticipate and answer the questions of your investors as quickly as you can. If you don’t stay visible, you will soon be forgotten. Set up your Social Profiles Before you start obsessing over gaining a high reach, you might want to think about setting up a good profile. Make sure every social channel’s profile has all the necessary information filled out and set up the following points: Cover photos and profile pictures – are the first thing that will attract private investors to read your posts. Bios and descriptions – should reflect your goals and branding. You can also add the relevant links and hashtags there. Follow the Relevant People Now, let’s talk about who are you following from your social accounts and whom should you follow. Business accounts are not a place to follow some meme accounts, the content you get on your feed and the posts you like and comment on, matter a lot. To keep a goal-oriented social presence follow the: Other realtors and any potential investors that you know of. Relevant bloggers and journalists for ideas. Real estate publication pages. This will help you get some important follow backs and you may also be able to interact with these accounts through post-sharing and tagging. Provide Updates to your Followers Just as you like to learn about your followers, they want to know about you too. Be the startup they want to follow up on. Share your story, and keep them updated about your day-to-day activities or renovation ideas. But make sure to post updates on the previous investors. This will help your potential clients know that you are achieving new milestones. Through targeted updates, it won’t even look like you are marketing and your network will also expand exponentially. Remember, Reviews and Feedbacks are Important Positive reviews help not only to build your morale but also to grow your social presence. If you get any shoutouts, mentions, or good reviews, make sure to share them with your followers. It will fasten the decision-making process of investors. Furthermore, Your brand advocacy will build tremendously. Improved credibility amongst the followers. Organic positive feedbacks are the trust-builders which will be a great factor in attracting investors. Get Featured Getting featured in online blogs and publications is great. But we need a touch of traditional players too. The purpose is to attract investors from other age groups too. Through a smart online presence, you can build relationships with specialized industries. Get in touch with them and deliver your story. Engage and Educate – The Two Es of Real Estate Social Media Social media for real

Real estate social media marketing has grown a lot over the last few years. What was once a traditional market is now relying on social media to engage with its clients. Realtors are moving online, and most real estate investments are also being made through social media platforms. But you cannot get the best out of an online presence if it is not optimized. You need a strategy. The following guide, if applied right, will help you achieve your goals in no time. Build a Strategy for your Real Estate Marketing on Social Media An obvious one, right? But an important step to consider. Many skilled realtors just make their social accounts impulsively. They don’t keep any long-term goals in mind, drastically impacting their reach and engagement. So before you make that FB account, take your time to consider the essential points below: Which social media platforms will you be using for marketing? What is the image you want to create? An expert in investments trusts? A commercial agent? How much money can you invest in ad posting? What services will you offer to your clients? Who are your targeted audience? Narrow the demographics. By defining your strategy from the above points, you will get a clear picture of your niche. Now you can define your branding with more clarity and authority. Use Storytelling A great way to get a huge following is through storytelling. Make innovative and you will be able to catch the attention of a lot of renters and buyers. Here’s how you can incorporate some catchy stories into your marketing on social media. Promote the neighborhood – People want to know about the neighborhood they are moving into. So don’t just talk about the demographics, prices, and features of the house. Produce a compelling story about the neighborhood too. And don’t be scared to list some cons too, no place can be completely perfect. Through storytelling, you can build a rich understanding of your brand and market for your potential clients. Testimonial Stories – Happy customers make more customers. This is why you need to post some compelling testimonial stories on your social media. You can take a picture with them or make a small video. Their positive feedback will get a lot of appeal and engagement. It’s a great way to build the trust of your potential clients. Educating Content – Social media is the best platform to make your followers smarter. Create short stories on different aspects of real estate marketing. You will not only improve their scrolling experience but can also turn them into potential investors or partners. Hashtag it! Hashtags are not just to increase likes on your post. Their purpose is to facilitate the user’s browsing experience so that they can find their desired content easily. You can use some real estate hashtags to help your client find you. It’s a great way to help your potential client reach you easily. For hashtags, you can either use generic and real estate tags like #property, #renovated, #rentalhomes, #mortgage, #fixandfliphouses, #dreamhome, #realestateinvestment, #propertyforsale, #homebuyers, and so on. Or you can customize these tags by adding your targeted property, city, and real estate business name. Hashtags are the most popular on Instagram. Before adding them to your post, do keyword research and find out which tags suit your target location the most. Don’t have time to manage Social media Account? Wants to hire Social media manager. Get a quote.  The tool will generate the top posts for your socials and add the targeted hashtags accordingly. Engage with your Followers – Conversations Matter Your social media posts may be tempting but without any engagement or conversations, you won’t be able to connect with any of your clients. Many homebuyers are confused about their options and they need some assistance. They don’t want an endless sea of advertisements and promotional content with no quick replies to their queries. It’s time to create a friendly and resourceful environment for your followers through conversations. Reach out to them, answer them. Here is how you can encourage proper engagement: Respond to the tagged posts now and then. Reply to the comments with queries. Use features polls and questions in your stories. Do some live sessions. Ask some interactive questions on your posts once in a while. Tend to the bad reviews too, not just the good ones. But stay away from the typical online bullies and be professional. Focus on the Visuals Everyone has a vague idea of what their dream house will look like. Your duty to help them visualize. You need to create images that resonate with your client’s interests. So they can just go online and do house shopping with ease. This will pace up your marketing and you can quickly move on to the next step: giving them a walkthrough tour. But remember to keep it real – don’t violate your client’s trust. Show your Clients that you Care Real estate marketing on social media can get you several clients and you can use this opportunity to build new relationships but that doesn’t mean that you abandon the old ones. Through your posts, you can show your followers that you care about them. You have spent much time building these relations, make sure they don’t slip away into the monotony of daily life. Your client is now living in the new neighborhood and they know the local merits more than you. Their inspiration can attract more clients. And as you maintain the relationship with them, they might also recommend your services to friends and family. Connect through Videos On social media, people are more inclined toward videos and reels as compared to written posts. Why? Because they deliver more in less time, are visually appealing, and can create a quick personal connection. Here are some video content ideas you: Upload stories of behind-the-scenes. Give your followers a little tour around the place. Reflect your personality through reels and use light humor so that your

Are you tired of spending hours every day manually posting on your brand’s social media accounts? If so, it’s time to start schedule social media posts. Scheduling social media posts can save you time, increase your brand’s social media presence, and improve engagement with your audience. In this beginner’s guide, we’ll show you how to schedule social media posts, step-by-step. What Is A Social Media Scheduler? Social media scheduler is simply a centralized panel where you get to decide what to post and when to post on your social media platforms in advance. The scheduler does the tricky part for you by allowing you to plan your posts ahead of time so that you and your team can focus on other important tasks. Hoping from one platform to another while making a mental note of all the posts is exhausting and eats up a lot of time. With a social media scheduler, however, you get to save a lot of time and trouble for yourself. Just because social media tries to seek your attention 24/7 doesn’t mean you have to give it your 24/7 too. Each scheduler has many supported platforms, allowing you to connect with your audience throughout the digital world of Facebook, Instagram, Twitter, LinkedIn, and so on. With scheduling, no platform is left behind, and by actively posting on your social handles, maximum engagement with your audience is ensured and your workflow stays smooth. Why Schedule Social Media Posts? Scheduling social media posts is an essential part of any effective social media marketing strategy. By scheduling your posts, you can: Save time by planning your content in advance Ensure that your brand has a consistent social media presence Increase engagement by posting at the best times for your audience Avoid the stress of having to come up with content on the spot For reading more, you can read this blog: 7 reasons to use social media scheduling tools  Which Social Media Tools Are Best? There are several social media scheduling tools available that can help you manage your social media accounts effectively. You can select one of them to go further. Here are some of the top social media scheduling tools to consider: Postredi: Postredi (social media scheduling tool) that helps users to plan and publish content on various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. It offers a user-friendly interface, an easy-to-use calendar view, and a powerful analytics dashboard to track the performance of your posts.  Hootsuite: Hootsuite is a popular social media scheduling tool that supports Facebook, Twitter, LinkedIn, Instagram, and YouTube. It offers a variety of features, including content scheduling, content curation, analytics, and team collaboration. Buffer: Buffer is another popular social media managing tool that supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest. It offers a simple and user-friendly interface, along with a range of features like analytics, engagement metrics, and team collaboration. Later: Later is a scheduling tool specifically designed for Instagram. It offers features like content scheduling, analytics, and hashtag suggestions. Planoly: Planoly is another Instagram scheduling tool that offers content scheduling, analytics, and team collaboration features and many more. These are just a few of the many social media scheduling tools available. By choosing the right tool for your needs, you can save time and streamline your social media management efforts. 7 Steps To Create A Social Media Post That Boosts Engagement There are several social media scheduling tools available in the market. You can select the best social media managing tool that specifically meets your needs. To schedule or create your first post the steps are mentioned below:  Choose The Right Social Media Scheduling Tool This is the first and most important step, you should pay attention while selecting. As I mentioned earlier, there are several tools available. You can select one of them but Postredi social media scheduler is the best of them.  Link Social Media Accounts After selecting the best tool for managing your social accounts, It’s the time to connect all your social media accounts to start posting on your content.  Create Content After linking your social accounts, it’s the time to create engaging content that is highly demanded by your target audience. Make sure to add images, videos to your content.  Choose The Best Time To Post Content This is the core part of your content, select the best time at which your audience engages with your content is what your demand is to go ahead. Check analytics to know your audience’s active time.  Schedule Post After checking the analytical part, you have an idea when your audience is most active. Set the date and time panel to schedule your post at the time when your audience is highly active.  Review Schedule Post Check your post before publishing. This includes removing spelling mistakes, removing faulty hashtags, and checking your graphics. After satisfying your content now you can schedule your post.  Engage With Audience Engaging with your audience is an essential aspect of building a strong social media presence. It involves actively communicating with your followers, responding to their comments and messages, and asking for their feedback.  How To Post On Multiple Portals? Being part of a marketing team makes it natural to emphasize efficiency more than anything else. Our primary focus is good social performance and proper management of our social media portals. However, this goal will only be plausible if you know your way around the social media scheduler. You can get maximum reach on all your social portals by posting catchy content with consistency at specific times. And yes, of course, a bonus of some free time too. Let us draw a simple guideline for you on how you can post on multiple portals. After subscribing to any of the mentioned plans of Postredi, you will find a detailed window displaying an outlook for your content timing management. Scheduling is done best after planning some basic information for your posts, like date, time, time-zone, and the platforms where you wish to