Economic uncertainties have made things difficult for realtors, but the real estate industry is forever evolving and trustworthy for people. Homebuyers are moving towards online markets rapidly. Why? Because it has less legwork and more well-researched options. The trend of digital marketing has been set which is why you need real estate sales solutions for growth. Do you want to start a real estate business? Must read this topic “how to start a business in real estate” it will help you in starting a business in real estate.
For successful marketing and more sales, you need an optimized digital presence and an expanding reach. The key goal here is to help your followers while creating potential clients out of them just through your website or social media accounts. Let’s see how we can make this digitizing happen.
An Impressive Website is a Must
An impressive and optimized website can make all the difference in the world. Your website creates the first impression and a bad impression is worse than no impression. Firstly, optimize your website for viewing on different platforms and mobile devices. Secondly, it should be resourceful and answer common questions of customers. Thirdly, no unnecessary advertisements or visuals. You can use the following tips to create an impressive website.
An Appealing Homepage
A homepage is like a book cover and sorry to break this misconception for you, but book covers do matter. Most people will judge your business’s credibility based on the design of your website. Keep it in top appearance. The layout design should be clean and simple, easy to navigate. Anyone who visits the site should be able to locate easily what they are looking for, making it user-friendly.
Easy Access to Listings
People are visiting your website to look at properties and homes to buy or rent. The “Featured Listings” option should be easily accessible and have all the crucial information ad unique points of these properties. Add a proper description, attractive images, and a navigation facility through Google Earth or Google Maps.
Quick Navigation and Response
Users will spare no second in leaving your website if the design is messy or it’s taking forever to respond. Improve the page loading time for quick responsiveness. Help the users navigate easily through breadcrumbs (Home>Property>Listings) so that all essential things are just a click away. Lastly, the pop-ups shouldn’t block any important information.
Testimonials are the best way to attract a prospect and gain their trust. After taking permission from your client, put the testimonials of your previous clients on your website. It will improve your credibility as a realtor.
Add High-quality Media
High-quality pictures and catchy videos play an instrumental role in attracting a viewer and turning them into a client. The best way to get this media is by hiring a professional photographer who has experience with architecture photoshoots. Or if you are good at it then no need to pay a professional. Just remember that these images will be posted on your social media and website to maintain your social media presence. They have to be good.
CTA is Crucial
CTAs are a way for a customer to connect with you, they don’t need to be “sales”. Make sure that the CTA on your website is clickable, easily visible, and stands out from the rest of the display. You can use bright colors but remember to stick with brand consistency. They are a good source for building your database through signups which you can later use for email communications.
Start a Blog for your Content
People always have a lot of concerns and queries about the real estate business if they are looking for a property to buy. A great way to educate your viewers is through well-researched content of blogs. By posting these informal articles, you can show your expertise as a realtor and also reflect on the qualities of your service. Write SEO-optimized content to attract more traffic through targeted keywords. Add featured images and infographics to make it more interesting. Lastly, this “Blog” option should be easily visible on your website.
Strong Follow-up and Marketing through Email
To get good leads that you can later convert, you need a quick follow-up process. For that, you need an effective social media advertising strategy. It is one of the best sales solutions for real estate agents. Once you have got someone’s email, you can start with a warm welcoming email. Later on, you can adjust the nature of the emails based on how they respond, creating a nurturing campaign. Here are a few credible ways that will grow your database and produce valuable clients:
Your website’s CTA will collect many email signups and you can send them helpful newsletters once a month. Add relevant content like:
- New listings along with high-quality images and relevant links.
- Walk-through videos.
- Invitation or information on any of your upcoming seminars.
- Useful tips and other informative content.
- An open house and community events invite.
Create personalized emails for both your previous and new clients. Send them a short sweet greeting on holidays, anniversaries, birthdays, etc. It will generate a positive response among your clients and if someone needs a reference, you will be the first one in mind.
We know how important the leads are for you, which is why we have created a simple tool that will compile all your leads from social media that you can later follow up on and increase your database.
Investment in Paid Ads on Social Media
To grow your brand on social media and promote your listings, run paid ads on your Facebook and Instagram accounts. Without social ads, you won’t be able to get new clients easily. Set a budget, pick any social media package which includes wordy social media posts or social media content ideas, pick your target audience, and always use hashtags, especially on Instagram. Hashtags ensure that your posts are reaching the target audience.
Use Virtual Staging – A Cost-efficient Strategy
Staged homes get sold quicker than unstaged ones. And today’s home buyers prefer virtual staging as compared to physical ones. Virtual staging is a simulation of your property’s interior and exterior design and frankly, it saves a lot of time and money for both the client and the realtor. Roughly, virtual staging can cost $30 to $150 per picture. But on the other hand, furnishing and staging a house physically can cost you around $1,458 per month. And don’t forget to factor in all the effort you have to put into this. Since 2021, there has been a significant positive impact on sales solutions in real estate because of virtual staging.
Drone Shots – An Exciting Way to Capture your Property’s Features
Capture your listing and its unique features through aerial footage. It’s a great way to showcase your property’s layout and size, and also highlight unique features. You can also cover neighborhood infrastructures and their proximity from your listing, and by seeing complete coverage If you can’t get your hands on a drone, you can hire drone services for your project.
Generate More Leads with Real Estate Webinar
Keep your audience updated about your real estate services and engage with them actively by hosting a webinar. Through webinars, you will be able to better communicate with your customers and know their preferences. Answer their queries and also show them your listings directly. Later on, work on those preferences and tailor your content accordingly. It is also an effective solution to get more sales solutions by adding it as a real estate marketing strategy and generating more leads.
You may also co-host a webinar with other local realtors and deliver some valuable information that the audience cannot find online.
An Active Presence on Social Media
To portray yourself as a trusted realtor, you have to maintain an active social media presence. Mix up the content a little and establish authority through consistent posting. Pre-schedule your posts in advance through Postredi so that you don’t have to open all the social media channels every day. Just come online for interactions, and reply to any queries in the comments or DMs.
Now that you know many sales solutions for real estate, you can start implementing them directly and soon you will find a significant change in the number and quality of leads. The online competition is fierce and you have to use these tactics to stand out.